I’ve been off on my own today attending seminars in Birmingham through NatWest and Get Set For Growth with various technological outputs in mind: LinkedIn and SEO (Search Engine Optimisation). Ladies and Gentlemen, it doesn’t get much more exciting than this! (There was a free lunch buffet too! Gotta love a free sandwich!)
Sarcasm aside, I found these talks really interesting. LinkedIn is a funny social media platform, very useful to a lot of friends and acquaintances of mine, but I don’t use it nearly as much as I should, and we haven’t setup a page for The Fabularium yet as, well, most interest and public access comes through Facebook, Twitter and Instagram. YouTube, Pintrest and Snapchat (especially Snapchat) are also other popular social platforms, we have YouTube but the other two didn’t cross my mind, and Snapchat is definitely one way to be “down with the kids.” And for these reasons I’ve felt it to be very corporate, but maybe that’s what we need to do: flood the corporate social media with our outlandish antics and animalia mayhem! Maybe even send our Naughty Flock of Sheep into a business firm to stir up some mischief, or better yet, see if we can turn the firm into a Naughty Flock of Sheep themselves…
And then Search Engine Optimisation: the art of making your website more visible when using search engines. This comes down to the nitty-gritty stuff, really digging deep into your website to insert Title Tags, Meta Descriptions, Key Words and Phrases and other jargon on each page. Now, this stuff really does kick my head into overdrive, but if it gets our name to the top of a google search then it’ll be worth all the analysing and restructuring.
So I’m going back through my notes again on the train and letting it all settle it. I really recommend getting in touch with Matt Jenkins (@MattCJenkins21) to get involved with their various seminars available with Get Set For Growth (@GetSetWestMid) as it’s a good way to upskill and optimise the efficiency of your business, no matter what sector you’re in.
Joshua the Fox